Internet Marketing

What Is Inbound Internet Marketing From The B2B Perspective? written by: Saad Naveed Bari What is inbound Internet marketing? Those who have recently established a business and are still making use of the typical outbound marketing techniques are often not really familiar with inbound marketing. In traditional outbound marketing techniques, the typical modes of marketing such as newspaper advertising or TV advertising are used by businesses to market themselves. However, not only is inbound marketing quite different from outbound marketing, but in fact, from the business to business (b2b) perspective, it tends to slightly vary even more.

In general terms, unlike outbound marketing, content marketing, SEO and social media marketing are the three strategies comprised within inbound marketing that are used for the promotion of the business. From the B2B perspective, while these tactics are used for marketing the business as well as its products or services, however rather than providing them to customers, businesses exchange them with one another. As for those asking, what is inbound marketing? This paints a clear picture of inbound marketing it, especially from the business to business perspective.

Nonetheless even in B2B internet marketing, only the proper integration of these three strategies can help businesses extraordinarily successful. Setting up an appropriate online presence is the best thing any business can do; even when it is focusing on B2B inbound Internet marketing.

Unlike the age old outbound marketing tactics, inbound marketing introduced the marketing world to the use of social media, which can now be used to their advantage even by B2B inbound marketers. Facebook and Twitter are merely two common examples of social media platforms that can come in handy for entrepreneurs who want to promote their business for business to business dealings. Being involved in social networking is therefore a must for businesses that want to flourish in their B2B inbound marketing endeavors. To truly ensure that their inbound marketing tactics are worthwhile, businesses do not merely need to have a social networking profile but should appropriately make use of it as well.

Depending on the business audience a business is targeting, a website along with the products or services that it is providing can be ideally promoted in the online world through inbound Internet marketing. Rather than focusing on catching the attention of a passive audience, it is the business audience that might already have interest in developing a business relation that inbound marketing focuses on attracting.

In present times, it is also easier to engage and become associated with another business by piquing their interest by interacting with them through social media profiles. Similarly, even when a target audience searches for a business on a search engine, if a social media profile has SEO content then it will rank along with the business website. Thus, combining a business website and social media profiles altogether allows businesses to have quite a potential and powerful inbound marketing arsenal.

So, what is Inbound Marketing from the B2B Perspective? It is therefore pretty much the same as inbound marketing in the general scope along with the exception of business dealings between two businesses rather than between a business and customers. Nonetheless, the inbound marketing strategies that can be used for B2B inbound Internet marketing remain the same.

South Carolina Real Estate Market

Between the end of 2011 and 2012  in Columbia SC, a townhouse or a condos average price moved from $183,000 US dollars to $197,000 US dollars. Things have changed, according to recent trends in the South Carolina Real Estate Market. Prices have gone up as buyers and sellers negotiate a new understanding of property in this modern economic environment. We recommend checking out the Columbia SC Guide.

You were able get a single home whether in or out of the city at end of last year with an average price of $282,000 and right now sellers are asking an average price of $270,000. The foundation of the Real Estate Market is constituted by an approximation of 55% of market share for townhouses and single family homes.

The evidence indicates that buyers are expecting to get great value for their money as on the other hand sellers of townhouses and single family homes are hoping for the correct point price for South Carolina real estate. The average sale price of a single family home has been $162000 in the last five months, that is 42% below the average list price. The average sale price is $216,000 in the townhouse market, indicating that the number of high priced listings that are sold off late.

The South Carolina Real Estate Market has affected the related businesses in the recent years. This is according to an article written by Housing rebound trickles down for Midlands companies released on March 25, 2013.

We are now in 2014 and some agents in the Columbia SC real estate market came up with some predictions that will help buyers prepare for home-buying or selling activities in 2014:

The national association of realtors’ chief economist known by the name Lawrence Yun said the home price will go up (by 6%) which is about half the increase in home values experienced in 2013. An indication of this year’s reduced pace. Yes the price has gone up but by 3.5%

Lawrence Yun has another prediction on mortgage rates. He said the 30 year old fixed mortgage’s average rate will go up to 5.5% before the year ends. Right now a 30 year fixed mortgage has an overnight rate of 3.93% and last week was 4.00%.

The monitor of the foreclosure market at reality trac by the name Daren Blomquist said there will be little foreclosures on the horizon but until say early 2015 is when the foreclosure crisis line will be crossed.

The mortgage securing will be eased but the rates of interests is expected to go up with determination pointing to silver lining. This is according to the director of mortgages Erin Lantz. “Rising rates will mean lenders’ refinancing business will drop leading to a competition for buyers by possibly untying their lending standards” says Erin Lantz. “That is encouraging.”

The rental market will stay strong. This is because of the rising price and increase in mortgage rates and other factors like the decline in home ownership and Americans surge on the move.


The 2014 South Carolina Real Estate Market is still changing both the single family home prices or townhouse price and even the mortgage rates. Therefore is not easy to determine the real moving of the market and predict the next year’s market.